J. Alexander Smith, Ph.D.
Professor of Marketing
Business
Marketing & Management
Biography
Education
Ph.D., Marketing and International Business, Saint Louis University
M.B.A., Wayne State University
B.B.A., Marketing, Wayne State University
Areas of Expertise
Dr. Smith specializes in strategic marketing decisions using segmentation and media selection. He also researches areas of multicultural analysis and the impact of technology on business and education.
Professional Activities
Associate Professor Smith is a member of the American Marketing Association, Academy of International Business and acted most recently as the president of the Association for Business Simulation and Experiential Learning. He works regularly as a consultant to help in small business development and has written articles for the Edmond Sun, Tulsa World, Norman Transcript and Lawton Constitution. He has published academic articles in the Journal of Advertising, Journal of Advertising Research, Multinational Business Review, Simulation and Gaming as well as other various publications.
