In the rapidly evolving digital landscape, effective communication is key. This program is designed to equip you with the skills and knowledge needed to navigate the dynamic world of social media, digital marketing and online interaction. It combines a solid foundation in communication theory with practical, hands-on experience in utilizing the latest social media platforms and digital technologies.
Our program prepares you to be a versatile and strategic communicator in the digital age, ready to navigate the complexities of online spaces and make a significant impact in the ever-changing world of social media.
Students interested in the Social Media minor in the Department of Mass Communications are required to complete 18 credit hours from the Minor Requirements list:
| COURSE NUMBER | COURSE TITLE |
|---|---|
| MCOM 2063 | Digital Photography I or |
| ART 2363 | Graphic Design I or |
| ART 3463 | Web Design |
| MCOM 2143 | Social Media and Online Content Development |
| MCOM 3513 | Nonlinear Editing or |
| FILM 2123 | Film Editing Foundations |
| MCOM 3703 | Social Media Monitoring and Online Analytics |
| MCOM 4003 | Social Media and Online Law and Ethics |
| MCOM 4413 | Social Media and Online Marketing |
The Social Media minor is beneficial to Mass Communications majors. However, it is open to all majors at Â鶹´«Ã½ City University.
| COURSE NUMBER | COURSE TITLE |
|---|---|
| MCOM 2143 | Social Media and Online Content Development |
| MCOM 3703 | Social Media Monitoring and Online Analytics |
| MCOM 4003 | Social Media and Online Law and Ethics |
| MCOM 4413 | Social Media and Online Marketing |
